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Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman.

By: Publisher: New York : St. Martin's Press, [2017]Edition: First editionDescription: 241 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781250088673 (hardcover)
  • 9781250164964
Subject(s): DDC classification:
  • 381/.142091724 23
LOC classification:
  • HF5548.325.D44 E75 2017
Contents:
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.
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Includes bibliographical references (pages 223-232) and index.

A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.

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