Six billion shoppers : the companies winning the global e-commerce boom /
Porter Erisman.
- First edition.
- 241 pages ; 22 cm
Includes bibliographical references (pages 223-232) and index.
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.