Erisman, Porter,

Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman. - First edition. - 241 pages ; 22 cm

Includes bibliographical references (pages 223-232) and index.

A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.

9781250088673 (hardcover) 9781250164964

2017010839


Electronic commerce--Developing countries.
Consumers--Developing countries.
Entrepreneurship--Developing countries.


Developing countries--Commerce.

HF5548.325.D44 / E75 2017

381/.142091724