000			02714cam a2200409 i 4500
001			18806189
003			ASB
005			20250116114226.0
008			151005s2015 nyu 000 0 eng
040			_dASB
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
942			_2lcc
942			_cBK
955			_wxl03 2015-10-05 _frm16 2016-02-05 (telework) to CALM
010			_a 2015037701
020			_a9780399173622 (hardback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHB171 _b.H833 2015
082	0	0	_a658 _223
084			_aBUS069000 _2bisacsh
100	1		_aHoward, Billee.
245	1	0	_aWe-commerce : _bhow to create, collaborate, and succeed in the sharing economy / _cBillee Howard.
264		1	_aNew York : _bPerigee Books, _c[2015]
300			_axiv, 194 pages ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"-- _cProvided by publisher.
650		0	_aEconomics.
650		0	_aEntrepreneurship.
650		0	_aSustainable development.
650		0	_aRelationship marketing.
650		7	_aBUSINESS & ECONOMICS / Economics / General. _2bisacsh
856	4	2	_3Cover image _u9780399173622.jpg
999			_c107 _d107